Defining the strategy for a service is a complex and once successful is a satisfying endeavour. Knowing where you want to be is key to this, whilst also understanding where you are and how to get there. To be able to provide effective management for a service, focus around the design, development and implementation needs to be established.
The secret to any of this is to firstly understand what ‘service’ means? and how service can create ‘value’?
The ‘Value’ we provide is achieved by giving someone what they want without them taking on the elements of the cost or risk.
In today’s markets – products tend to remain the same whereas the price seems to be the only differentiator. The difference in the price tends to relate to an uplift so a profit can be made. Although occasionally the difference in the price may relate to how the product is delivered and value-adds in the means of additional services provided.
‘Service’ can be and is defined in different terms but in it’s simplest form is when we do something for someone else that gives them what they want.
Give yourself an unfair advantage by asking the following questions:
- What services do we offer?
- What are the components of each service?
- Is the service and each of the components sustainable?
- Who uses these services?
- How is quality established?
- Where should we place investments to maximise return from each service?
- Are we and all stakeholders clear about our direction and do we have buying from our partners?
Remember ‘Service’ can be and is defined in different terms but in it’s simplest form is when we do something for someone else that gives them what they want. The ‘Value’ we provide is achieved by giving someone what they want without them taking on the elements of the cost or risk.