Without certainty we wouldn’t know what to do next, whereas to get where we want to be requires clarity.
Think back to projects you’ve been involved in and ask yourself did you get there because as a team you were absolutely certain that the steps we were taking would get you there or was a down to elements of luck?
All projects require an element of ambiguity, design and innovation would be unnecessary if ambiguity didn’t exist. The aim of seeking buy-in with stakeholders through analysis and requirements-gathering would achieve clarity.
Without pausing and asking ‘are we certain?’ and ‘is there any ambiguity in what we are planning to do?’ we fail to arrive at where we want to be and get what we want.
Photo credit: amuderick / Foter / CC BY-NC-ND